- Aug 16 2010
‘Your Call Is (Not That) Important to Us’ Article
Customer care is a double-edged sword. Done right, it can increase corporate profitability. Done wrong, it can be a sinkhole. Emily Yellin’s must-read book, Your Call Is (Not That) Important To Us, provides an investigative journalist’s compelling view of customer care in today’s marketplace. The August version of US Airways Magazine includes an excerpt from Emily’s book, and features the results of CCMC’s National Customer Rage survey.
Read the ‘Your Call Is (Not That) Important to Us‘ PDF article.
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