By Kathryn Kyte
The relationship between consumer and company doesn’t always run as smoothly as we’d hope. Oftentimes the lines of communication can be strained with dissatisfied customers making it known they are less than pleased with said service or product, or both.
A disgruntled clientele is less than ideal for a brand or company trying to make its name (and money) in the marketplace. Ensuring customer grievances are handled efficiently, however, should be a higher priority, especially when $313 billion of company revenue is at risk, according to the eighth edition of the Customer Rage Study. This is more than fifty percent higher than the amount reported in 2015.