Writing on the Loyalty360 website, John Goodman discusses potential service issues that arise from new product and consumer offers.
Despite their title, customer loyalty marketers often fail to sufficiently include the customer.
Loyalty360 is a market driven, voice of the customer focused clearinghouse and think-tank committed to bringing loyalty to the forefront as a critical marketing strategy. See more at: http://loyalty360.org/about-us/
Click here to download a PDF of the article entitled:
Once a Product or Offer Is Designed, You Are NOT Done (With the Customer)!