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‘Your Call Is (Not That) Important to Us’ Article

  • ‘Your Call Is (Not That) Important to Us’ Article

    Customer care is a double-edged sword. Done right, it can increase corporate profitability. Done wrong, it can be a sinkhole. Emily Yellin’s must-read book, Your Call Is (Not That) Important To Us, provides an investigative journalist’s compelling view of customer care in today’s marketplace. The August version of US Airways Magazine includes an excerpt from Emily’s book, and features the results of CCMC’s National Customer Rage survey.

    Read the ‘Your Call Is (Not That) Important to Us‘ PDF article.

    This and other Articles are available to view and download on our CCMC ‘In The News‘ page.

    President & CEO, CoFounder
    Scott Broetzmann has over thirty years’ experience in advising companies on how to invest limited customer experience dollars wisely to ensure happy customers and investment return.

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