By Blake Morgan
Customer rage. It’s something no brand wants to be associated with, but new data from the Customer Rage Survey shows that more companies have customers experiencing rage than they may think. The data released by Customer Care Measurement & Consulting shows just how prevalent highly dissatisfied customers are and suggests some things companies can do to fix the problem.
The goal of the survey is to take the pulse of the American customer care experience, especially for customers who have had issues with a product or service in the last year. The last survey was completed in 2015. This year, 56% of respondents said they had a problem in the last year.
President & CEO, CoFounder
Scott Broetzmann has over thirty years’ experience in advising companies on how to invest limited customer experience dollars wisely to ensure happy customers and investment return.