For immediate release
Arlington, VA, December 19, 2013 – Scott M. Broetzmann, President and Co-Founder of Customer Care Measurement & Consulting (CCMC), was recently elected to the Board of Directors of the Council of Better Business Bureaus (CBBB). CCMC is a market leader in helping Fortune 500 companies use customer satisfaction and loyalty survey results to improve the customer experience.
“Scott is a leading expert in data, applied analytics and the customer care experience,” said Carrie Hurt, President and CEO of CBBB. “He brings a valuable perspective to the Council and the board.” CBBB, the umbrella organization for 113 local, independent BBBs across the United States and Canada, is dedicated to fostering honest and responsive relationships between businesses and consumers, instilling consumer confidence and contributing to a trustworthy marketplace for all.
Prior to co-founding CCMC, Broetzmann served as COO for TARP US and Managing Director for TARP Europe. Broetzmann started his BBB career with the BBB in Milwaukee, Wisconsin and later worked in the BBB AUTO LINE program at CBBB.
An emerging thought leader, Broetzmann’s work and perspectives are routinely featured in the national and international conversation about the customer experience. His views have been featured in The Wall Street Journal, The New York Times, The Washington Post, USA Today, Business Week, Forbes, and Money magazine. His work has also been referenced on CNN, MSNBC and CBS News.
Broetzmann is a member of the Society of Consumer Affairs Professionals (SOCAP), the Council of American Survey Research Organizations (CASRO), and a co-founder of the Customer Care Alliance.
For more than 100 years, Better Business Bureau has been helping consumers find businesses, brands and charities they can trust. In 2012, consumers turned to BBB 124 million times for Business Reviews on more than 4.5 million companies and Charity Reports on 11,000 charities, all available for free at bbb.org. The Council of Better Business Bureaus is the umbrella organization for 113 local, independent BBBs across the United States and Canada, as well as home to its national programs on dispute resolution and industry self-regulation.
President & CEO, CoFounder
Scott Broetzmann has over thirty years’ experience in advising companies on how to invest limited customer experience dollars wisely to ensure happy customers and investment return.