Scott M. Broetzmann, CCMC President & CEO, shares his insights about the “right” ways to complain with Mitch Lipka from Reuters.
It isn’t enough to be right to get what you want in the world of customer relations. If you have been wronged in some way – whether you bought a television that does not work, or had a negative hotel experience or noticed an error on a credit card bill – you have to complain effectively in order to get a resolution. – Mitch Lipka
Read the full article on the Reuters website or download a PDF.
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President & CEO, CoFounder
Scott Broetzmann has over thirty years’ experience in advising companies on how to invest limited customer experience dollars wisely to ensure happy customers and investment return.
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