- Dec 12 2017
Better Service as a Differentiator
By Mark Gibson
Using several charts from John Goodman’s book Customer Experience 3.0, Mark Gibson’s Better Service As A Differentiator offers community bankers suggestions on how to ensure exceptional customer service. Mr. Gibson also notes that John’s books offers valuable advice for any organization seeking to improve its VOC process.
A 1970s trailblazer in CX, John turned industry thinking on its head with his groundbreaking research. Author of definitive CX books and more, John is now known worldwide as a leading expert on win-win customer care.