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In B2B environments, no news is not good news

  • In B2B environments, no news is not good news

    In B2B environments, no news is not good news

    By David BeinhackerJohn Goodman

    In B2B environments, no news is often NOT good news.   With business customers complaining at an even lower rate than consumers,  John Goodman, Vice Chairman of CCMC, and David Beinhacker, CCMC’s Chief Research Officer and Partner, explain in this article published by Quirks the reasons for the lower complaint rate, the lost opportunity and how companies can tackle this very important issue and improve their bottom line.

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    Chief Research Officer & Partner
    With more than 15 years in the CX field, David has a passion for survey design, turning results into action plans and for making the business case to invest in the customer experience.

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