- Dec 11 2017
In B2B environments, no news is not good news
In B2B environments, no news is often NOT good news. With business customers complaining at an even lower rate than consumers, John Goodman, Vice Chairman of CCMC, and David Beinhacker, CCMC’s Chief Research Officer and Partner, explain in this article published by Quirks the reasons for the lower complaint rate, the lost opportunity and how companies can tackle this very important issue and improve their bottom line.
Latest posts by David Beinhacker (see all)
- So When Is No News NOT Good News? - April 24, 2018
- In B2B environments, no news is not good news - December 11, 2017
- Researchers, bad news is inevitable. Set expectations. - September 13, 2017