Writing on the Loyalty360 website, John Goodman discusses potential service issues that arise from new product and consumer offers.
Despite their title, customer loyalty marketers often fail to sufficiently include the customer.
Loyalty360 is a market driven, voice of the customer focused clearinghouse and think-tank committed to bringing loyalty to the forefront as a critical marketing strategy. See more at: http://loyalty360.org/about-us/
Click here to download a PDF of the article entitled:
Once a Product or Offer Is Designed, You Are NOT Done (With the Customer)!
Read the full article on the Loyalty360 website.
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President & CEO, CoFounder
Scott Broetzmann has over thirty years’ experience in advising companies on how to invest limited customer experience dollars wisely to ensure happy customers and investment return.