John Goodman writes on the Smartblogs.com website.
The smart supply chain executive should work with their consumer affairs and marketing executives to balance these issues to maximize company success.
Download a PDF of the article entitled How supply chain traceability relates to consumer affairs and the bottom line
This article and many more are available on our Thought Leadership pages.
President & CEO, CoFounder
Scott Broetzmann has over thirty years’ experience in advising companies on how to invest limited customer experience dollars wisely to ensure happy customers and investment return.