Article: How supply chain traceability relates to consumer affairs and the bottom line

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John Goodman writes on the Smartblogs.com website.

The smart supply chain executive should work with their consumer affairs and marketing executives to balance these issues to maximize company success.

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Scott Broetzmann

President & CEO, CoFounder
Scott Broetzmann has over thirty years’ experience in advising companies on how to invest limited customer experience dollars wisely to ensure happy customers and investment return.