Getting Customers To Understand Their Contract: What Zuckerberg Should Have Said

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We know customers don’t read their contracts.  And, we know that companies that make customers aware of unpopular contract provisions retain customers.  So, how can businesses get the word out?   Read John Goodman’s strategies to help make your customers aware in advance of unwelcome contract surprises.

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John Goodman

Vice Chairman 
A 1970s trailblazer in CX, John turned industry thinking on its head with his groundbreaking research.  Author of definitive CX books and more, John is now known worldwide as a leading expert on win-win customer care.