Article: Beyond CRM: Managing the Customer Experience

• Standard

Image from forbes.com

John Goodman presents a series of compelling essays on the customer experience.

In this piece, John discusses the inextricable linkage between CRM and the customer experience..

Download a PDF of the article entitled Beyond CRM: Managing the Customer Experience

Read the full article on the www.forbes.com website

This article and many more are available to download on our Thought Leadership pages.

• About
• Latest Posts

Scott Broetzmann

President & CEO, CoFounder at Customer Care Measurement & Consulting

Scott Broetzmann has over thirty years’ experience in advising companies on how to invest limited customer experience dollars wisely to ensure happy customers and investment return.

Latest posts by Scott Broetzmann (see all)

• Customer Care Measurement & Consulting has partnered with Medallia - July 17, 2018
• TRANSFORMING LISTENING INTO ACTION: Fortifying VOC Programs - February 14, 2018
• Feeling like the Grinch? ‘Customer rage’ is real - January 2, 2018