John Goodman presents a series of compelling essays on the customer experience.
In this piece, John discusses the inextricable linkage between CRM and the customer experience..
Download a PDF of the article entitled Beyond CRM: Managing the Customer Experience
This article and many more are available to download on our Thought Leadership pages.
President & CEO, CoFounder
Scott Broetzmann has over thirty years’ experience in advising companies on how to invest limited customer experience dollars wisely to ensure happy customers and investment return.