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Article: Creating a VOC Program in Your Call Center

  • Article: Creating a VOC Program in Your Call Center

    Article: Creating a VOC Program in Your Call Center

    CustomerFeedbackWriting on The Customer Management Blog, John Goodman shares thoughts on the importance of an effective Voice of the Customer (VOC) program.

    Even if your center is fairly small you MUST have a VOC program because it keeps your staff happy and it demonstrates your strategic worth to top management. VOC keeps your staff happy because it helps you recognize, improve and celebrate them AND it helps you prevent frustrating inbound calls. VOC demonstrates your strategic worth by fixing systemic issues and identifying emerging issues earlier.

    Click to download a PDF of this article: Creating a VOC Program in Your Call Center

     

    This article and more are available on on the Press page of our Thought Leadership section.

    The International Customer Management Institute (ICMI) is the leading global provider of comprehensive resources for customer management professionals – from frontline agents to executives – who wish to improve customer experiences and increase efficiencies at every level of the contact center.

    President & CEO, CoFounder
    Scott Broetzmann has over thirty years’ experience in advising companies on how to invest limited customer experience dollars wisely to ensure happy customers and investment return.

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