By Rebekah Sanders, AZ Republic, USA Today

The 2017 Customer Rage study conducted by Customer Care Measurement & Consulting for Arizona State University confirms what every holiday shopper knows: customer service remains horrible even as businesses continue to invest in customer service programs, and customers are mad about it.  A lot is at stake for businesses – $313 billion in estimated lost revenue – and what do customers seek?  Exactly what you might expect:  to be treated with dignity, to be reassured the issue will be corrected for others, an apology and sometimes a refund.

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