The Fables Of Actionable Customer
Satisfaction & Loyalty Data

Myths

…Once upon a time, there was a CEO who wanted to make sure her customers bought more from her company than from any other company. She wanted her customers to prefer her company’s products and services more than any others in the marketplace. And she wanted to know for certain that these loyal … [Read more...]

‘Your Call Is (Not That) Important to Us’ Article

Your Call is (Not Very) Important To Us

Customer care is a double-edged sword. Done right, it can increase corporate profitability. Done wrong, it can be a sinkhole. Emily Yellin’s must-read book, Your Call Is (Not That) Important To Us, provides an investigative journalist’s compelling view of customer care in today’s marketplace. … [Read more...]

Sifting & Winnowing Through The Customer Experience

University of Wisconsin-Madison mascot 'Bucky'

Whatever may be the limitations which trammel inquiry elsewhere, we believe that the great state University of Wisconsin should ever encourage that continual and fearless sifting and winnowing by which alone the truth can be found. 1894 Board Of Regents, University of … [Read more...]