The vernacular may differ – they’re constituents, donors, volunteers, parishioners, or key stakeholders – but the imperative is the same. Like any for-profit venture, the viability of these organizations is tied to their ability to consistently meet or exceed the expectations of those that they serve. Similar to for-profits, satisfaction and loyalty is the lifeblood of organizations serving the common good.
CCMC is helping not-for-profit and public sector leaders fulfill a vision of delivering an extraordinary customer experience. CCMC’s proven methodologies and innovative analytics enable these organizations to listen to the voice of the customer and sustain long-term, trusting relationships. We’re vested in the not-for-profit and public sector, working side-by-side with:
- Federal, state, and local government agencies
- Educational institutions
- Faith organizations
- Charitable organizations
- Advocacy groups
- Arts and cultural organizations
Does your organization know what matters most to those it serves and the bottom-line payback for delivering against those key drivers of their experience? CCMC has an acclaimed and results-based legacy of helping organizations across the not-for-profit and public sector listen to the voice of the customer and realize the benefits of delivering a better customer experience.
We’re collaborating with clients in the not-for-profit and public sector on: »
- In depth surveys that
- Identify the key drivers of customer satisfaction and loyalty
- Explore and validate customer needs
- Define the image and brand of the organization
- Quantify the perception and awareness of existing products, services, and benefits as well as the feasibility of new offerings
- Identify the causes for lost customers/defectors
- Thought leadership studies to position the organization as an authoritative voice in the marketplace
- Customer care assessments to engineer service excellence across all organization touch points
- Customer care training programs to enhance the communication skills of customer-facing staff
- Strategic assessments to guide the development of a more customer-centric organization
