The vernacular may differ – they’re constituents, donors, volunteers, parishioners, or key stakeholders – but the imperative is the same. Like any for-profit venture, the viability of these organizations is tied to their ability to consistently meet or exceed the expectations of those that they serve. Similar to for-profits, satisfaction and loyalty is the lifeblood of organizations serving the common good.

CCMC is helping not-for-profit and public sector leaders fulfill a vision of delivering an extraordinary customer experience. CCMC’s proven methodologies and innovative analytics enable these organizations to listen to the voice of the customer and sustain long-term, trusting relationships. We’re vested in the not-for-profit and public sector, working side-by-side with:

  • Federal, state, and local government agencies
  • Educational institutions
  • Faith organizations
  • Charitable organizations
  • Advocacy groups
  • Arts and cultural organizations

Does your organization know what matters most to those it serves and the bottom-line payback for delivering against those key drivers of their experience? CCMC has an acclaimed and results-based legacy of helping organizations across the not-for-profit and public sector listen to the voice of the customer and realize the benefits of delivering a better customer experience.

We’re collaborating with clients in the not-for-profit and public sector on: »

  • In depth surveys that
    • Identify the key drivers of customer satisfaction and loyalty
    • Explore and validate customer needs
    • Define the image and brand of the organization
    • Quantify the perception and awareness of existing products, services, and benefits as well as the feasibility of new offerings
    • Identify the causes for lost customers/defectors
  • Thought leadership studies to position the organization as an authoritative voice in the marketplace
  • Customer care assessments to engineer service excellence across all organization touch points
  • Customer care training programs to enhance the communication skills of customer-facing staff
  • Strategic assessments to guide the development of a more customer-centric organization

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