One fact is certain. You can’t get to #1 without listening to the voice of the marketplace.
CCMC has been taking the pulse of customers and dealers for three decades.
CCMC is helping automotive leaders move beyond “score chasing.” CCMC’s cutting-edge analytics, coupled with 30 years of industry expertise, yield insights that are essential to delivering extraordinary customer and dealer experiences, building brand loyalty, and leapfrogging the competition.
Our industry roots run deep, having partnered with manufacturers, retailers, and captive financing companies across the industry, including:
- Heavy/construction equipment
Does your company know what matters most to customers and dealers and the bottom-line payback for delivering against those key drivers of their experience? CCMC has an acclaimed and results-based legacy of helping companies across the automotive sector listen to the voice of customers and dealers and realize the benefits of delivering a better experience.
- “CSI” tracking programs that improve the customer experience, increase customer loyalty, and promote positive word-of-mouth advertising in the marketplace
- In depth, company-specific surveys to
- Identify the key drivers of customer loyalty
- Complement and drive better results on independent, syndicated studies
- Define dealership sales and service standards that are measurable and based on customer expectations
- “DSI” tracking programs to nurture and deepen relationships with the dealer body
- Benchmarking best practices in multi-channel customer contact centers
- Dealership complaint handling/customer care programs
- Tailored customer care training programs to enhance the communication skills of customer-facing staff in contact centers, the field, and the dealership