And there are plenty of alternatives to professional growth, staying current with industry trends, and collaborating with industry peers.
Today, every member and each customer counts MORE. And many associations are rethinking their value proposition, membership retention and growth strategies, and approach to increasing revenue.
CCMC is at the forefront of this paradigm shift, helping some of the biggest and best associations adopt a more member-centric and profitable approach to doing business.
CCMC’s voice of the member analytics support a reliable, fact-based approach to implementing programs and benefits that yield the highest ROI. And we’re helping associations maximize membership value across touch points – whether it’s enrollment or renewal, using benefits, networking, certification, buying products, or attending events.
Does your organization know what matters most to members and the bottom-line payback for delivering against those key drivers of the member experience? CCMC has an acclaimed and results-based legacy of helping associations listen to the voice of the member and realize the benefits of delivering a better member experience.
We’re collaborating with association clients on: »
- Member surveys that
- Identify the key drivers of member satisfaction and loyalty
- Explore and validate member needs
- Define the image and brand of the association
- Quantify the perception and awareness of products, services, and benefits as well as the feasibility of new offerings
- Identify the causes for lost members/defectors
- Benchmarking studies to profile industry trends, innovations, and best practices
- Syndicated surveys conducted on behalf of members (as a “shared service” and source of revenue for the association)
- Thought leadership studies to position the association as an authoritative voice in the marketplace
- Member care assessments to engineer service excellence across all member touch points
- Member care training programs to enhance the communication skills of member-facing staff
- Strategic assessments to guide the development of a more member-centric organization